One site for five studios and three clinics.
Timetables, tiered pricing, online booking, an e-commerce shop and gift cards, all from a single cohesive presence.
Visit the live site →platinumpilates.ie
01 The brief
Platinum Pilates had grown into Ireland's leading reformer Pilates and physiotherapy brand, with five studios and three physiotherapy clinics across Dublin: Sandymount, Stillorgan, Clonskeagh, Glenageary and Hatch Street. As the business scaled, it needed a platform matching both its premium positioning and its operational complexity.
The site had to speak to four audiences at once: newcomers trying Pilates for the first time, existing clients managing bookings and class packs, physiotherapy patients seeking specialist care, and corporate partners looking at workplace wellness.
Four audiences, one site, no compromises between them.
02 Core deliverables
The build covered the full breadth of the offering: four class tiers, three therapy disciplines, five locations and an integrated commerce layer.
Brand-led design
A clean, premium visual identity translated into a Squarespace build reflecting Platinum’s positioning across every page.
Multi-location architecture
Dedicated studio pages for all five locations, each with individual timetable links and location-specific information.
Class structure
Four reformer levels: Essentials, Dynamic 1, 2 and 3, plus Reformer Natal, Clinical Pilates, Tower Pilates and Corporate Wellness.
Physiotherapy
General physio, Clinical Pilates and Emsella Chair treatment, with dedicated pages per service and per clinic location.
Mindbody integration
Class booking, timetables, account login and registration, and class pack purchasing embedded within Squarespace.
E-commerce & gift cards
An online shop for merchandise and class packs, with Mindbody gift card purchase and redemption through the site.
Tiered pricing
A structured pricing page presenting intro offers, class packs and memberships to convert first-time visitors.
Mobile app deep links
App Store and Google Play links surfaced prominently for existing members.
03 Outcome
A single cohesive presence that serves a newcomer booking a first class and a physiotherapy patient seeking specialist care without either journey getting in the other's way.
The booking layer is genuinely embedded rather than bolted on beside the site, so members manage packs and accounts without ever feeling handed off to a different system.